As an agent, you should stay in touch with past clients and your sphere of influence consistently. What's the best way? Today I have several suggestions, but one I recommend more than any.
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Today I wanted to give you a little more info about ways you can and should keep in touch with your past clients and your sphere of influence.
My favorite way to stay in touch with past clients is a simple phone call. I would do this at least four times a year to have a quick conversation. Always end this conversation by asking if they know anyone thinking of buying or selling a home. I call this 'go for no' when I try to get five to 10 'no' answers a day, because you're going to finally hit someone trying to buy or sell a house.
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I highly recommend a company I use called Vyral Marketing.
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A great company I've used for years is Brian Buffini; he sends out a kit with a mailer and some personal notes for around $100 a month. A newsletter service called Service for Life is another great one that sends you a template for a newsletter that you can send to your clients and sphere of influence. It requires a little customization but it's really professional and it's really easy to send.
Another great thing to do is to upload all email addresses for past clients, friends, and family to Facebook and market to them there. Facebook lets you create custom audiences to market to.
Finally, the very best option is the one that I use, and that's a company that I can't recommend enough called Vyral Marketing. You can send custom video emails (like this one) to all your past clients, friends, family, and sphere of influence and they do all the work for you.
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If you have any other questions, give me a call or send me an email. I'd be happy to help.
