We have a short message to share with you today about one of our favorite scripts. It’s another great tool to convert leads.
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We’re always looking to increase our conversions, so we started using this script a few years ago to convert sign calls, Internet leads, and more. I believe it originally came from Corcoran Consulting.
The script follows an acronym, L.P.M.A.M.A., and it’s worked great for us. We wanted to share it with you in the hopes that it works for you as well. Here’s what the acronym stands for and the questions we ask prospective leads for each topic:
We hope this script works for you, too.
Location. What is the location you are searching in? What is the specific area?
Price. What price range are you looking in?
Motivation. Are you renting? If so, when does your lease end? If they own a home, we then set them up with a home evaluation.
Agent. Do they have one they are working with right now?
Mortgage. I ask if they are paying in cash or if they need a mortgage. If they do need one, I recommend my preferred lenders and their products.
Appointment. This is the final step. I usually try to set a face-to-face appointment with them, maybe over a cup of coffee.
If you want more information about this script or if you have any other questions for me, don’t hesitate to reach out. I’d love to sit down with you and discuss your career, what your goals are, and see if we can help you reach them. I look forward to hearing from you.
